Cooperative Marketing

Cooperative Enterprise Program

Department of Applied Economics and Management, Cornell University

Emphasis on cooperative finance, organization management, strategic planning, and marketing.

Cooperative Marketing Basics Part 1

Bernadette Logozar, Chris Nobles, Cornell Cooperative Extension

This PowerPoint presentation was created by two members of CCE-Franklin County as a part of “NENY Livestock Producers Marketing Project,” a 2003 grant project sponsored by the Cornell Small Farms Program.

New SARE Handbook on Multifarm CSAs

The Sustainable Agriculture Research and Education Program released a handbook on cooperative marketing for community supported agriculture farms (CSAs).  The 130-page manual gives concrete details on strategies for forming and maintaining a multiform CSA, including advice on staffing, volunteer boards, distribution, and legal topics. To view the free PDF, visit the above website.

Considering Cooperation: A Guide for New Cooperative Development

Department of Applied Economics and Management, Cornell University

Publication is in PDF format.

To obtain a hard copy, contact:
Carol Thomson
Department of Applied Economics and Management
Cornell University
204 Warren Hall
Ithaca, NY 14853
Phone: (607) 255-5464

Small Farm Cooperative: Quality and Innovation

North Central Initiative for Small Farm Profitability

A case study of the Small Farms Cooperative, a marketing cooperative in Nebraska.

Collaborative Marketing: A Roadmap and Resource Guide for Farmers

Robert King, Department of Applied Economics, University of Minnesota; Gigi DiGiacomo, consultant

A starting point and resource guide for small scale producers who are considering the formation of a marketing network. Presents alternative ways to market.

$4.75. Item BU-07539. For a print copy, call 1-800-876-8636.

University of Wisconsin Center for Cooperatives: New Generation Cooperatives

The University of Wisconsin Center for Cooperatives

Links to information about new generation cooperatives.

What is a New Generation Cooperative (NGC)?

Deanne Hackman, Agriculture Innovation Center

A New Generation Cooperative (NGC) is a relatively new type of cooperative, used primarily in the value-added processing of agricultural commodities. First used in the upper Midwest in the early 1970s, the NGC organizational form became popular in the early- to mid-1990s for producers interested in collectively adding value to their commodities. The NGC model has since been used for hundreds of new cooperatives across the United States. Publication is in PDF format.

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