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Marketing Guide: Where and How to Market Your Products

Whether you’re still deciding where to market your products or you’ve already been selling through various channels, this guide will give you some tools to evaluate the success of these market channels and make sure they’re the best fit and most profitable for your business.

The Guide to Marketing Channel Assessment: How to Sell Through Wholesale and Direct Marketing Channels – Matthew LeRoux, Monika Roth, Molly Shaw, and Todd Schmidt. Cornell Cooperative Extension, 2010.

Download the entire Guide to Marketing Channel Selection here (PDF)