Cornell Cooperative Extension recently produced a Guide to Marketing Channel Selection (PDF) that helps growers evaluate potential marketing options based on sales volume and price, risk and lifestyle preferences, labor requirements, channel-specific costs (like farmers market booth fees), and marketing … Continue reading
This is a critical question to consider early in your planning, after you’ve assessed what your skills are and established some basic lifestyle goals (visit the Getting Started section if you haven’t already). Though we’ve placed it after the Choosing … Continue reading
Your farm will not last long without thorough attention to where and how you will market your products. Don't miss any of the subsections in this slightly longer video: Market Venues, Getting the Word Out, Customer Relations, and Setting Yourself Apart.
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