Now that you've assessed your resources and expressed your values, you can use these to start getting more specific in brainstorming short-term and long-term goals for the business. Using your values and mission statement as a guide, picture in your mind where you would like to see the business in the next year, 5 years, and 10 years and write these down on the worksheet below. How much revenue will the farm generate? What will you be selling? How profitable will you be?
By December 1, 2011, I will have planted, harvested, and successfully sold 2 acres of vegetables.
Of course, you could probably list a few hundred goals easily - "by next week I will send in a soil sample for testing", or "by the end of the winter I will have designed an irrigation system". Aim instead for larger-scale goals, like "in 5 years, I will be selling lamb, beef, chicken, turkey, and pork to local customers and generating $75,000 in revenue." This goal can then be broken down into bite-sized chunks of effort and expense that can be accomplished over the next 5 years: installing fence and watering systems, building a customer base, securing a good feed source and butcher. Before you know it, you've achieved that monstrous goal you set out!
View Worksheet - Identifying & Prioritizing Goals (registered users only).
Continue reading to learn about how to effectively assess your resources.