#40 Marketing for Urban Environments

Back to the Guide to Farming Table of Contents>> Marketing for Urban Environments The unique characteristics of urban environments offer some urban-specific market niches, such as producing crops that do not transport well, taking advantage of warmer urban micro-climates to produce crops earlier or later than the average season, and cultivating specialty crops in demand … Read More

#39 Marketing Regulations

Back to the Guide to Urban Farming Table of Contents>> Marketing Regulations Urban Agricultural Legal Resource Library (http://www.urbanaglaw.org/) provides general information about food, agricultural, and health regulations for commercial farmers in urban centers. Note that individual cities may have unique regulations pertaining to the sale of farm products, and be sure to consult your city’s … Read More

#38 Direct Marketing Options

Back to the Guide to Urban Farming Table of Contents>> Benefits of Direct Marketing The main attraction of direct marketing, compared with selling through traditional wholesale markets, is that you receive the full share of the consumer dollar and have more control over the price you receive for your products. But with direct marketing, you’ll … Read More

#37 Finding Price Information

Back to the Guide to Urban Farming Table of Contents>> Price Information for Urban Farmers When finding price information, it is especially important that urban farmers check local distribution outlets and with other area farmers, as crops produced and sold in urban centers might command different prices than those indicated by general price monitoring programs … Read More

#36 Pricing Your Farm Products

Back to the Guide to Urban Farming Table of Contents>> Know Your Costs and Price for Profit Price is the dollar amount that you ask for sales of a product or a service. There are various costs that go into deciding what price you will charge for your product, including: Variable costs (VC): Costs of … Read More

#35 Assessing Your Market Potential

Back to the Guide to Urban Farming Table of Contents>> Market Analysis: What Is My Target Market? A target market is a well-defined group of customers. Markets can be found within any broad category, such as consumers, businesses, industries, or institutions. Consumer groups, for instance, can be characterized by demographics, geography, lifestyle, values, leisure, or … Read More

#34 Risk Management and Insurance

Back to the Guide to Urban Farming Table of Contents>> Risk Management for Farmers The primary goal of risk management and insurance is to protect your assets from claims and lawsuits that may result from injury to persons or damage to property from accidents that are associated with your business. Effective risk management depends on … Read More

#33 Business Structures

Back to the Guide to Urban Farming Table of Contents>> Registering Your Business Name It is recommended, but not required, that you protect your business name by registering it with your county clerk. This typically involves a fee of $25-$50 and helps prove the existence of your business in addition to preventing other business in … Read More

#32 Business Planning

Back to the Guide to Urban Farming Table of Contents>> What is a Business Plan? A business plan is a document that summarizes the operational and financial objectives of a business and contains the detailed plans and budgets showing how the objectives are to be realized. A good business plan will contain the following: Resume … Read More

#31 Beekeeping

Back to the Guide to Urban Farming Table of Contents>> City Ordinances There are relatively few municipalities that prohibit beekeeping, though most do enforce “nuisance laws” that regulate conditions that people might find objectionable, such as excessive noise or odors. As such, some municipalities put constraints on urban beekeeping activities, such as limiting the number … Read More

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